Why the DAZN and NFL Game Pass Partnership is Thriving - a Q&A With Zander Berlinski

The NFL has shared its pleasure with the existing ten-year DAZN Partnership for NFL Game Pass. DAZN's global footprint gives the NFL a much wider reach, which is hugely important as it continues to expand worldwide. In this Q&A with Zander Berlinski, Senior Vice President, Strategy and Business Development at DAZN, he highlights the factors that make this partnership a success, such as improved live streaming quality, expanding device distribution, investing in proprietary tech stacks, enhancing user experience with features like the "Home of NFL" section, and much more.

Global Streaming Subs Set to Reach 2bn by 2029, Ampere Reports

The global video streaming market is poised to generate $190bn annually from 2bn paid subscriptions by 2029, according to new analysis from Ampere. Key strategic developments, like Netflix's account-sharing crackdown and cheaper ad tier offer, and rivals Disney+ and Max's aggressive approach to bundling, are driving revenue growth in saturated streaming markets. Maria Dunleavey, Research Manager, provides some additional insight into these findings.

Free Streaming and Sports

The second half of 2023 saw the launch of numerous premium brands and the rise of exclusive deals. What has happened in the FAST sports landscape since then? Let's find out.

Roku's 2025 Predictions - A Q&A With Tedd Cittadine

Roku has released its 2025 predictions report. Tedd Cittadine, SVP of Streaming Services Partnerships at Roku, discusses the key findings, including the impact of price increases on audience retention, the effectiveness of advertising-supported tiers, the importance of bundling strategies to meet consumer demand for flexibility, and the growing significance of sports programming in driving subscriptions.

Chick-fil-A’s Play App: A Family-Focused Strategy with a Strategic Edge

Why the heck would Chick-fil-A start a streaming channel? Is this a completely new strategy or a copycat move? I endeavored to find out, and this is what I learned.

How Can AI Identify Emotions That Make Up the "Holiday Spirit" in CTV Content? A Q&A With Wurl's Ron Gutman

A Q&A with Ron Gutman, CEO of Wurl, about their Gen AI-powered technology that matches CTV ads to the emotion and context of what viewers are watching using Plutchik's Wheel of Emotions. This technology has identified the emotions that make up the "Holiday Spirit" and found that the key emotions are "trust and joy."

Live Sports in the Streaming Era: What’s Changing and Why It Matters

Samba TV's recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and after live sporting events. The report begins with insights into web-only sporting events, revealing audience numbers for the most-watched and least-watched games on platforms like Apple TV+ and Amazon Prime Video.

Ad Buys: StackAdapt, Disney, and Bell Target SMB

StackAdapt recently announced they are working with Disney and Bell Media to provide their demand-side platform for agencies to access inventory programmatically.

CTV Advertising Strategies for the Holiday Season - A Q&A With Angelina Marmorato of Lemma

With the holiday season upon us, consumers are ramping up spending and turning to CTV more than ever. Angelina Marmorato, AVP of Sales and Partnerships at Lemma, has put together a set of actionable strategies for brands to maximize their holiday advertising impact on CTV. In this Q&A, she gets into the specifics of each of her strategy points and how advertisers can best optimize them.

Gracenote Resources Provide New Insights into State of Streaming Content

Gracenote, the content data business unit of Nielsen, has launched a new Data Hub providing insight into the current state of SVOD programming to identify global content trends and changes over time. Tapping Gracenote Global Video Data, the industry's most comprehensive database of TV show and movie information, the data visualization graphically illustrates the current makeup of Amazon Prime Video, Apple TV+, Disney+, Netflix, and Paramount+ content catalogs to provide visibility into the programming that's keeping viewers engaged today. In this article, Trent Wheeler, Chief Product Officer of Gracenote, provides further insights about the benefits of the new Data Hub.

ICYMI: Streaming Media Connect November 2024

Streaming Media presented its 15th Connect virtual conference November 12-14, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Microsoft, Paramount, Warner Bros. Discovery, Vevo, Philo, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

Fireside Chat: Evan Shapiro Discusses DirecTV's New FAST Product With Matthew Van Houten

At Streaming Media Connect, Media Cartographer Evan Shapiro interviewed Matt Van Houten, SVP of Advertising at DirecTV, about the company's new fast product, MyFree DirecTV, which integrates free ad-supported streaming channels into the DirecTV ecosystem.

Fireside Chat: Evan Shapiro Talks Advertising Data With Justin Evans of Samsung Ads

At Streaming Media Connect, Media Cartographer Evan Shapiro sat down for virtual a fireside chat with Justin Evans, Head of Innovations & Insights, Samsung Ads to discuss the importance of data in advertising, the role of Samsung Ads in the streaming revolution, and the introduction of a new product called Optimal Reach.

Pluto TV Announces New Partnership With NBCUniversal

Pluto TV partners with NBCUniversal Global TV Distribution to expand its content lineup in the UK and Canada.

Sneak Preview: Measurement Matters - Delivering Better Audience Data to Streaming Advertisers

On Thursday, November 14, industry thought leader Erin Firneno will moderate the panel "Measurement Matters: Delivering Better Audience Data to Streaming Advertisers." The promise of streaming as a boon to advertisers has always been its potential to help them target audiences more precisely by delivering more substantive audience data than broadcast can offer. But even as streaming's audience share has grown to justify substantial migration of CTV ad dollars from broadcast to digital, when it comes to quantifying audiences and measuring engagement, the lack of consistent and easily translatable measurement standards—not to mention the sheer number of measurement options—continues to frustrate ad buyers. How can streaming move toward the proposed "single source of truth," or is that even the answer? Confirmed panelists include experts from Vevo, Warner Bros Discovery, and Revry.

Recurly Report: Lower Interest Rates Lead to a Subscription Sign-Up Surge

Joe Rohrlich, CEO of subscription management platform Recurly, works with subscription brands like BarkBox, Scentbird, and Twitch. He discusses how the current status of the economy may affect customers' propensity to spend in subscriptions, the tactics used by subscription businesses to differentiate themselves in the crowded market, and the benefits of using subscription models to rethink consumer brand loyalty for diverse industries.

Rebundling Fatigue, Ad Tolerance on the Rise, Says TiVo Video Trends Research Report

We're here to parse a new market report from TiVo called "Q2 2024 TiVo Video Trends Report: North America Consumers Getting Smarter as Fatigue Sets In Amidst the Re-bundling Marathon." The title is a mouthful, and the research doesn't deliver on everything it promises.

NAB New York: How Tubi Is Surging in the Streaming Wars

Tubi, the free streaming service owned by Fox, flew under the radar for years, but now the industry has taken note of its surging popularity. At NAB New York, Peter Kafka, Business Insider's chief correspondent about the TV/streaming landscape, talked with Tubi CEO Anjali Sud about the TV/streaming landscape and how her company is changing the ways that people watch.

Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform

Advanced offering brings unparalleled monetization and streaming capabilities across CTV and OLV for broadcasters, publishers, and advertisers

Vampire Subscriptions and the Loyalty Crisis: Samsung and Bango Reveal Troubling New Data for Streamers

New reports from Bango and Samsung Ads have revealed that not only are there continuing issues with subscription churn, but streaming app loyalty is also becoming alarmingly scarce, and subscribers are increasingly losing track of how much they spend on subscriptions each month.