Challenges of New Encoding Scenarios: Reflections on Measuring Perceived Quality
                            
                            
                                
                                    
                                        05 Nov 2024
                            
                            
                                While VMAF has been a valuable tool for assessing video quality, its limitations highlight the need for complementary metrics or the development of new assessment methods. These new metrics should address VMAF's shortcomings, especially in the context of modern video encoding scenarios that incorporate AI and other advanced techniques. For the best outcomes, a combination of VMAF and other metrics, both full-reference and no-reference, might be necessary to achieve a comprehensive and accurate assessment of video quality in various applications.
                            
                        
                            
                            
                                Post-Production Efficiencies Hold Key to Video ROI
                            
                            
                                
                                    
                                        22 Jul 2024
                            
                            
                                Cloudinary explores some of the findings from its first global Video Survey of Web developers, marketers, and business leaders from 15 countries.
                            
                        
                            
                            
                                Streaming Wars: End-to-End Quality Assurance and Video Analysis Gives Streaming Service Providers the Upper Hand
                            
                            
                                
                                    
                                        22 Mar 2024
                            
                            
                                The battle for audience retention continues to intensify in the highly competitive streaming realm. Anupama Anantharaman of Interra Systems highlights the critical role that end-to-end quality assurance, media QC monitoring, and in-depth video analysis play in meeting the escalating demands of today's video consumers and why the role of these processes is becoming more crucial than ever. 
                            
                        
                            
                            
                                Considerations for Providers Shifting from QAM to IP Video Delivery Networks 
                            
                            
                                
                                    
                                        21 Mar 2024
                            
                            
                                Traditional, controlled broadcast environments are being replaced by dynamic, complex ecosystems where multiple applications and services must coexist harmoniously. The challenge is to maintain the quality of a provider's main service, like linear TV with dynamically inserted ads, while accommodating the diverse requirements for and potential interference from third-party applications. Yoann Hinard of Witbe discusses the challenges faced throughout this process, including remote monitoring, dynamic ad insertion, and QC testing across devices.
                            
                        
                            
                            
                                Beat the Clock: Live Sports Streaming at Scale 
                            
                            
                                
                                    
                                        14 Mar 2024
                            
                            
                                To succeed in streaming sports at scale, streamers must commit to delivering the best video quality and reliable and advanced experiences, all while cracking down on piracy. Simon Brydon of Synamedia breaks down exactly how to get all bases covered in sports streaming.
                            
                        
                            
                            
                                Navigating the Cloud Transition: Tailored Strategies for Broadcasters in the Digital Age
                            
                            
                                
                                    
                                        23 Feb 2024
                            
                            
                                The broadcast industry has identified the benefits of cloud technology, including its adaptability and versatility. Cloud technologies facilitate remote production and streamline workflows. However, this shift may come with an adjustment period and a myriad of other challenges, which broadcasters today are still overcoming.
                            
                        
                            
                            
                                Instant Replay: Streaming Media Connect November 2023
                            
                            
                                
                                    
                                        20 Nov 2023
                            
                            
                                Streaming Media presented its 12th Connect virtual conference November 13 - 16, with media industry cartographer Evan Shapiro as host and MC. Shapiro kicked off the event with a dynamic keynote, digging deep into the Q3 earnings call data to hold the spin doctors accountable and giving an unvarnished view of the industry. Other highlights included The Future of Streaming with Shobana Radhakrishnan, Senior Director of Engineering at Google TV, and several panels covering topics such as Cloud Workflows for Streaming and CTV, Optimizing Live Streams at Scale, How Codec Patent Pools Will Impact Streaming in 2024, Making Live Streaming and VOD More Accessible, Live Streaming Technology Trends, and more.
                            
                        
                            
                            
                                Unlocking the Promise of 4K Streaming Through VVC Adoption
                            
                            
                                
                                    
                                        31 Jul 2023
                            
                            
                                Tony Jones of MediaKind discusses the steady adoption rate of Versatile Video Coding (VVC) and its numerous benefits, such as significant cost savings and reduced energy consumption for streaming.
                            
                        
                            
                            
                                Netflix and the Challenges of Live Streaming
                            
                            
                                
                                    
                                        07 Jul 2023
                            
                            
                                Brad Altfest of Agora discusses Netflix's move into live sports streaming and the challenges they and other established platforms face in managing large-scale live-streaming events. 
                            
                        
                            
                            
                                The Build vs. Buy Dilemma: Why Media Companies Are Changing Their Approach
                            
                            
                                
                                    
                                        05 Jul 2023
                            
                            
                                Eric Black of Edgio discusses the "build vs. buy" tech dilemma for media companies launching new streaming platforms and why smaller companies need a good relationship with a trusted partner to take on the system integrator role for complete end-to-end solutions.
                            
                        
                            
                            
                                Live from the Carrier Edge
                            
                            
                                
                                    
                                        23 Feb 2023
                            
                            
                                As streaming increasingly becomes the preferred consumption model for some of the world's most-watched content, expectations for high-quality and a great user experience are intensifying. 
                            
                        
                            
                            
                                The Video Captioning Conundrum
                            
                            
                                
                                    
                                        17 Feb 2023
                            
                            
                                James Broberg of StreamShark discusses why video captioning is essential for accessibility to video content and increasing viewer comprehension. 
                            
                        
                            
                            
                                5 Ways to Level Up Your HR and L&D Video Strategy
                            
                            
                                
                                    
                                        01 Feb 2023
                            
                            
                                Are you an HR or L&D leader looking to elevate your department in 2023 and beyond? If so, James Broburg of StreamShark discusses how a robust video strategy should be a crucial part of your plan.
                            
                        
                            
                            
                                StreamVoodoo: Simplicity, Low Latency, High Quality
                            
                            
                                
                                    
                                        12 Jan 2023
                            
                            
                                In the online world, when you combine latency and quality, these are usually 2 things that could never go hand in hand. The rule of thumb said, if you want quality, you can't have low latency or if you want low latency you can't get "good quality." That's all changed now… in one click.
                            
                        
                            
                            
                                The Future of Streaming Media and Entertainment
                            
                            
                                
                                    
                                        01 Aug 2022
                            
                            
                                Streaming services and solutions are experiencing massive growth that is being boosted by high-bandwidth and fast networks, high-efficiency compression and cloud transcoding, and increasingly powerful devices, increasing demand for streaming content. But it also means your products and services must stand out from the crowd.
                            
                        
                            
                            
                                Blowing the Whistle on Bad Video Quality
                            
                            
                                
                                    
                                        15 Jun 2022
                            
                            
                                The video experience experts at SSIMWAVE compared titles across eight top U.S. streaming services, and the differences in quality were shocking. But what was even more shocking was that none of the services are delivering video at the quality that both subscribers and creatives expect.
                            
                        
                            
                            
                                Intelligent Media Quality Assurance Strategies for Modern Streaming Workflows
                            
                            
                                
                                    
                                        19 May 2022
                            
                            
                                As OTT overtakes traditional TV viewing, media companies can no longer afford to use the status quo as far as QC and monitoring are concerned. Aggressive strategies for delivering a great QoE are required to increase subscribers and boost monetization. Media companies should carefully choose the right strategies and tools to streamline processes for optimum video quality and viewer experience.
                            
                        
                            
                            
                                Submit Your Nominations Now for the 2021 Streaming Media 50 List
                            
                            
                                
                                    
                                        19 Aug 2021
                            
                            
                                Want to make sure your company is considered for our annual list of the most important, innovative, and interesting companies in the online video space? Read on, and send in your nominations by August 27.
                            
                        
                            
                            
                                Server-Side Selection is a Game Changer for Video Streaming 
                            
                            
                                
                                    
                                        19 Jan 2021
                            
                            
                                As adaptive bitrate streaming soars, operators are losing control over quality and resources. Server-side selection gives them back that control.
                            
                        
                            
                            
                                Why Video Streaming Issues Aren’t Going Anywhere
                            
                            
                                
                                    
                                        18 Dec 2020
                            
                            
                                The explosive growth in OTT viewing is good news, right? Only if the industry keeps innovating to make sure quality of experience issues don't send people back to pay TV.