Nadine Krefetz (Reality Software)
        
        
            Profile
            Nadine Krefetz is an experienced marketing and project management consultant, as well as a contributing editor for Streaming Media. She focuses exclusively on media technologies. In addition to capturing important industry trends, she also translates technical capabilities into corporate messaging.
Services include:
- developing communication strategy
 
- writing sponsored content
 
- creating product and corporate marketing
 
- project and vendor management
 
- competitive research
 
- instructional and workshop design
 
- conference and online panel moderation
 
(As a note: consulting work is separate from editorial coverage)
        
        
        
        
                Categories
                
            
        
	
            
        Articles Mentioned
        
    
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            SiriusXM EVP and CPO Joe Inzerillo Talks Satellite and Streaming Delivery and Personalization
 
    
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            Cloud Streaming Experts Talk Live Broadcast Workflow Challenges at Streaming Media Connect 2024
 
    
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            Sneak Preview: Cutting Streaming Delivery Costs With AI
 
    
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            Sneak Preview: Cloudsplitting - Tackling Common Cloud Live Broadcast Workflow Challenges
 
    
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            Q&A: Simon Crownshaw, Microsoft’s Worldwide Media and Entertainment Strategy Director, Talks Gen AI
 
    
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            How to Plan for Live Streams at Scale
 
    
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            How to Improve Fan Engagement for Live Sports Streams
 
    
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            Streaming Media Connect Sneak Preview: Hat Trick - Delivering Live-Streaming Experiences that Scale, Perform, and Engage
 
    
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            The State of Ad-ID in CTV and Streaming
 
    
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            Q&A: NBCUniversal SVP Monica Williams Talks Streaming the Olympics, Cross-Platform CX, and the Power of Metadata
 
    
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            Client-Side vs. Server-Side Ad Insertion: Which is Winning in 2024 and Why
 
    
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            How DAZN Leans Into the Curves of Consumer Engagement
 
    
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            How DAZN Monetizes Premium Live Sports Streams
 
    
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            Q&A: Google Cloud's Anil Jain Explains How Generative AI Is Driving Digital Transformation for M&E and DTC
 
    
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            SMNYC Keynote Highlights: Beat The BUZZR & Brand Vs. Retail 
 
    
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            Brand Identity and Multiplatform Streaming Apps
 
    
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            Streaming Media Sneak Preview: Strategic Trends in CTV Advertising and Monetization With Vevo, Fubo, Spectrum, and DIRECTV
 
    
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            Giving Users Control in Streaming App Design
 
    
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            How to Design Streaming Apps and UX Strategically in 2024
 
    
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            How to Meet the Challenges of Cloud-Based Media Creation
 
    
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            Michael Cerda, CPO for Streaming at TelevisaUnivision, Talks Building and Growing the World’s Largest Spanish-Language Streaming Service
 
    
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            Best of CES 2024
 
    
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            Q&A: Caffeine CEO Ben Keighran Talks Fan-Focused Niche Sports Broadcasting
 
    
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            Telcos and Streaming Service Super-Bundling
 
    
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            Revry CPO LaShawn McGhee Talks Global AVOD, Analytics, Content Curation, and Inclusivity
 
    
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            Best Practices for Evaluating Streaming Tech Vendors
 
    
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            How to Leverage Personalized Data for FAST and SVOD
 
    
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            How Does Generative AI Impact Streaming Monetization?
 
    
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            Scripps Networks’ Senior Director of Product Yazmin Wickham Talks Viewer-Centered OTT UX Design
 
    
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            Why CTV App Design Matters
 
    
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            Stars, Strikes, Streaming, and a Reckoning on Rock-Bottom Residuals
 
    
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            Warner Bros. Discovery SVP Renard T. Jenkins Talks About Managing WBD's Massive Production Pipeline
 
    
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            A Broadcaster’s Cloud Migration Primer
 
    
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            Scale Matters: How to Deliver Five-Nines Streams to Global Live Audiences
 
    
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            How to Distribute Workloads in Hybrid Streaming Environments
 
    
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            How to Secure Cloud Streaming Infrastructure
 
    
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            What Makes Interactive Streaming Work 
 
    
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            Cloud Streaming Workflows for Encoding and Disaster Recovery
 
    
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            What Is Interactive Streaming?
 
    
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            Top KPIs for OTT UX Design
 
    
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            How to Use Data to Understand and Engage Your Audience
 
    
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            Where Does Actionable Streaming Data Come From?
 
    
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            How Conviva Quantifies OTT QoE
 
    
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            Paramount SVP of Ad Operations Jarred Wilichinsky Talks Adtech Stacks and Strategy
 
    
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            How Disney and EvocaTV Approach Streaming QoS and QoE
 
    
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            Paramount's Adtech Challenges for Live Streaming at Scale
 
    
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            Streaming Toolbox: Mimir, DAIConnect, and Panopto
 
    
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            What's the Best Chunk Size for Low-Latency Live Streaming?
 
    
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            How Fandango and Vudu Consolidate and Optimize OTT Workflows
 
    
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            Amazon To Talk Thursday Night Football at Streaming Media West
 
    
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            How Public Broadcasters Manage Accessibility and Streaming Tech Upgrades
 
    
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            How Disney Streaming Will Approach its New Ad Tier
 
    
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            How Vimeo Helps Video Pros Use Data Better
 
    
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            How to Be Agile with Streaming Metrics
 
    
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            How to Save Money in OTT with AI
 
    
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            The Biggest Misconceptions About AI Video Workflow Automation
 
    
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            Where Are the Women in the Streaming Media Industry?
 
    
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            How to Position and Monetize a New OTT Service
 
    
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            How Packaging Impacts the OTT Ad Experience
 
    
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            Matching OTT Metrics to User Behavior to Reduce Churn
 
    
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            Partnering, Scaling, and Distributing OTT Content
 
    
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            What ATSC 3.0 Means for Multicast, Mobile, and UHD
 
    
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            What Does SSAI Life Look Like Without Cookies?
 
    
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            Machine Learning and OTT Personalization
 
    
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            Best Practices for Server-Side Ad Insertion
 
    
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            Key Considerations for OTT Integration
 
    
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            Biggest Challenges Facing OTT Providers
 
    
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            The Top 10 Reasons to Attend Nadine Krefetz' "Cloud Streaming Media Tools" Workshop
 
    
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            Announcing Streaming Media East Connect
 
    
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            SMW '19: Tim Siglin and Friends Wrap Up Streaming Media West
 
    
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            Why Does SCTE 35 Matter in SSAI?
 
    
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            CES 2019: D2C in 1, 2, 3
 
    
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            CES 2019: How Will Blockchain Reinvent Media?
 
    
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            SSAI: What Marketers Need to Know About Server-Side Ad Insertion
 
    
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            Video: How IBM is Using Video AI
 
    
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            Video: Best Practices for Developing Machine Learning Algorithms for Video
 
    
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            Stop Screaming at Me: Marketers Need to Keep Up With the Browsers
 
    
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            Cashing in on Second-Party Data: Time to Put a Strategy in Place
 
    
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            Using First-Party Data to Build a Personalized Media Company
 
    
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            Broadcasting Via Facebook Live During a Corporate Crisis
 
    
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            3 Essential Tips for Running Video Campaigns on Social Platforms
 
    
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            Practicing Good Data Hygiene: Turning Data Into Marketing Gold
 
    
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            How to Grow an Audience on Facebook Live
 
    
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            How to Grow an Audience on Facebook Live
 
    
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            How to Create a Video Preview for Your Mobile App Listing
 
    
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            Ad Advice: Online Video Ad Pros Spell Out What Works Now
 
    
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            Today's Biggest Video Marketing Challenge Is Form vs. Function
 
    
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            Programmatic Buying: What it Means, How It's Changing Advertising
 
    
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            FuboTV Scores Big on Content Choice, Ad Load, and Revenue
 
    
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            The 2019 Streaming Media 50: The 50 Companies That Matter Most in Online Video in 2019
 
    
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            The 2016 Streaming Media 100: The 100 Companies That Matter Most in Online Video in 2016
 
    
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            The 2017 Streaming Media 100: The 100 Companies That Matter Most in Online Video in 2017