May 01, 2023

Online Video News

NAB 2023: Magewell Talks USB Fusion

MVD Director of Product Development Ryan Brenneman discusses the USB Fusion multi-input USB video capture device with integrated source switching and layout control switcher with Streaming Media's Shawn Lam in this interview from the Magewell booth at NAB 2023.

Short Cuts

How to Serve Your Digital Audience Better in Hybrid Events

The biggest problem with hybrid events is focusing entirely on the on-site audience treating the online/digital audience like an afterthought. 090 Media's Alex Lindsay, who's been producing virtual and hybrid events since well before the pandemic, and Social180Group's John Porterfield provide indispensable tips on how to avoid falling into that trap, and fully integrating digital audiences into the event experience in this clip from Streaming Media Connect 2023.

Blog

Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions

CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.

Industry News

Ateliere Leadership Appointments Enable Seamless Customer Cloud Transition

Ateliere Creative Technologies, an innovative cloud-native content supply chain and distribution platform, continues on its mission to help the industry transition to a next-generation media supply chain in the cloud with the appointments of Heather Wells