December 09, 2024
                
                        
        
            Online Video News
    
        
            Free Streaming and Sports
        
        
            
                
                    05 Dec 2024
        
        
            The second half of 2023 saw the launch of numerous premium brands and the rise of exclusive deals. What has happened in the FAST sports landscape since then? Let's find out.
    
                    
                        
        
            Featured Articles
    
        
            The 2024 Streaming Media Readers' Choice Awards
        
        
            
                
                    09 Dec 2024
        
        
            The readers have spoken! We've counted all of the votes in the 2024 Streaming Media Readers' Choice Awards, and—drumroll, please—it is now my pleasure and sworn duty to present winners and runners-up in each of our 17 categories.
    
                    
                        
        
            Short Cuts
    
        
            Are Premium Sports Events Worth What Streamers Pay to License Them?
        
        
            
                
                    05 Dec 2024
        
        
            Every few weeks we hear about the next extraordinary sum a streaming platform has paid for exclusive rights to stream a premium sports event. But as Media Universe Cartographer Evan Shapiro says, "Everybody has an NFL game now," so is it worth it? Are streamers really gaining or retaining enough subscriptions by licensing these events to justify what they're paying for them? Shapiro and Hub Entertainment Research Principal Jon Giegengack debate the value of sports vs. scripted content and other subscriber plays in this clip from Streaming Media Connect 2024.
    
                    
                
        
            Industry News
    
        
            ThinkAnalytics launches ThinkContextualAI: the new gold standard for privacy-first, contextual advertising
        
            ThinkAnalytics, a global leader in AI-driven video discovery, viewer insights, and targeted advertising, has launched ThinkContextualAI, a contextual advertising solution that raises the bar for privacy-first, audience-aligned advertising. This solution c
    
        
            MediaKind expands MK.IO platform to AWS, Empowering Premium Streaming and Monetization for Media, Sports, and Entertainment
        
            MediaKind has announced the expansion of its MK.IO Platform to AWS, offering enhanced streaming quality, advanced monetization tools, live sports innovations, and seamless scalability, with availability on AWS Marketplace by late 2024.