October 04, 2021
                
                        
        
            Short Cuts
    
        
            The Advanced Codec Transition and What It Means
        
        
            
                
                    29 Sep 2021
        
        
            NETINT's David Zhou discusses what is driving HEVC adoption in this clip from his presentation at Streaming Media Connect 2021. 
    
                    
                        
        
            Editor's Note
    
        
            IATSE May Need to Strike While the Iron is Hot
        
        
            
                
                    29 Sep 2021
        
        
            Studios and producers are reaping the rewards of the OTT revolution. It's about time everyone involved in creating our favorite shows and movies gets their fair share.
    
                    
                        
        
            Blog
    
        
            VVC's Adoption Hampered by Patent Uncertainty and Low Value
        
        
            
                
                    30 Sep 2021
        
        
            A study from Unified Patents suggests that VVC isn't likely to ever gain widespread adoption due to both royalty issues and technology changes
    
                    
                
        
            Industry News
    
        
            ThinkAnalytics enhances ThinkAdvertising to make hyper-targeting a reality for TV
        
            New features drive increased advertising revenue opportunities and reduces costs/time-to-market with highly predictive affinity categories, household composition, and intent to purchase
    
        
            Synamedia delivers industry first ‘zero compromise’ 8K encoding & streaming technology, powering fully optimized, high quality 8K video, with AMD EPYC™ processors
        
            
    
        
            Vidispine Tools from Arvato Systems now available on Google Cloud
        
            Accelerating the power of cloud-based workflows