December 04, 2024

Short Cuts

Best Practices for Turning Streaming Viewers Into Participants

From concerts to sports and other tentpole live events, from leveraging influencers to social interactions to gamification, delivering fully optimized interactive entertainment experiences is the name of the game for engaging audiences and serving brands with large-scale live streams. Bulldog DM's John Petrocelli, who has been delivering some of the biggest events in the business for more than a decade, discusses best practices for high-engagement live streams in this conversation with Ring Digital's Brian Ring at Streaming Media Connect 2024.

Class Act

Third-Party Cookies and EdTech

In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course web­sites are typically designed with third­-party in­tegrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross­-domain integration.

The Video Doctor

How Will AI Change Your Streaming Business?

AI is the buzz term of 2024, and indeed, tech companies have put a lot of resources and commitment into adding or improving AI components in their products and services. The term AI covers a wide swath of technologies, but for this column, I'll focus mainly on generative AI, or services that can generate human-like output based on input that we humans provide.

Industry News

DICE Verse and Zixi to Deliver Seamless Global IP Channel Distribution

DICE’s STREAM Bundles Zixi's SDVP for Rapid Execution and Delivery