July 31, 2019
                
                        
        
            Online Video News
    
        
            The War for Sports Viewers: In the US, Only 12% Prefer Streaming
        
        
            
                
                    30 Jul 2019
        
        
            People are streaming video more than ever, but one area lagging behind is live sports. Lowering latency could attract more fans. 
    
        
            Cord-Cutting Reaching an All-Time High: 'Man the Lifeboats!'
        
        
            
                
                    29 Jul 2019
        
        
            The rate that U.S. households cut the cord is higher than ever, and the trend shows no sign of ending. Media companies need to worry as vMVPDs don't pick up the slack.
    
        
            Longer Instagram Stories Are Stronger Performers Says Conviva
        
        
            
                
                    25 Jul 2019
        
        
            The study finds a direct correlation between Story length and reach, with longer Stories doing better. Stories with 15 to 25 frames enjoy the best reach.
    
                    
                        
        
            Featured Articles
    
        
            3 Innovative Technologies for Improving OTT QoE
        
        
            
                
                    29 Jul 2019
        
        
            To create high-quality, broadcast-like streaming for the home, the solutions are already here. Discover what content-aware encoding, CMAF for low latency, and edge scaling can offer. 
    
        
            How to Convert Live Video Viewers Into Customers
        
        
            
                
                    25 Jul 2019
        
        
            In today's mobile-first world, live video lets brands connect directly and instantly with their social media followers. This article explains how to increase the ROI of live video, turning viewers into customers. 
    
        
            Review: Grown Up Microsoft Stream Is Ready for Business
        
        
            
                
                    23 Jul 2019
        
        
            Once an underfeatured and clumsy beta release, enterprise video platform Microsoft Stream is now an excellent solution for companies that rely on Office 365.
    
                    
                        
        
            Short Cuts
    
        
            Video: Is CMAF the One Packaging Format to Rule Them All?
        
        
            
                
                    29 Jul 2019
        
        
            Microsoft's David Sayed, Imagine Communications' David Heppe, and Akamai's Will Law discuss CMAF and the future of packaging formats in this clip from their panel at Streaming Media East 2019.
    
        
            Video: In a Crowded Market, How Can OTT Services Compete?
        
        
            
                
                    26 Jul 2019
        
        
            XUMO SVP Stefan Van Engen and MAD Perspectives' Peggy Dau discuss the challenges of OTT offering differentiation in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.
    
                    
                        
        
            Blog
    
        
            AT&T and NBCU Drag Viewers Into the Age of Experimentation
        
        
            
                
                    26 Jul 2019
        
        
            Yes, there are two more premium OTT services coming. Yes, it's all too much for the average viewer. No, it won't last forever. 
    
        
            Trouble Ahead: Netflix's Bad Quarter Could Turn Into a Bad Year
        
        
            
                
                    18 Jul 2019
        
        
            The constant drip, drip, drip of bad news for the SVOD leader has taken its toll, and viewers are leaving en masse. Suddenly the giant doesn't look so powerful.
    
                    
                
        
            Industry News
    
        
            New SSIMWAVE cloud tool targets, measures, ensures video quality at scale
        
            SSIMPLUS VOD Monitor Production uses human visual system to validate viewer QoE
    
        
            Arris and TDS Telecom to Deploy Android TV Set-Top
        
            Solution Delivers Efficient IP Video with Familiar App-Based Consumer Interface; Arris’s First North American Android Set-Top Marks Important Milestone
    
        
            Netflix and HBO produce the most critically acclaimed original TV shows
        
            The picture changes when looking at their complete catalogue of original shows