July 13, 2016

Online Video News

Facebook Clarifies Community Standards for Live Video Approval

Following tragic shootings in Minnesota and Texas, Facebook found its live video streaming used for reasons it hadn't anticipated. When deciding what video to allow, context is everything.

Publishers See Strong Value in Video Ads, Finds Mixpo Report

To fill the demand for online video advertising, publishers are adding video to ads that traditionally haven't had it, such as banner ads.

Google Acquires TVE Specialist Anvato for an Undisclosed Amount

Seeing Anvato as a ripe target with a portfolio of major media clients, Google makes a move into the growing TV Everywhere market.

Featured Articles

2016 Streaming Media Readers' Choice Awards: Make Your Nominations Now

It's time for Streaming Media readers to submit your nominations for the best products and services in 36 categories from cameras to webcasting solutions—including new categories for end-to-end workflow, QoS/QoE, and VR/360° camera.

Why End-to-End QoS and QoE Multiscreen Monitoring Is Essential

Viewer demands are high. To keep streaming customers happy, publishers need to implement a video monitoring workflow that ensures quality at every step.

Brands Struggle to Build Relationships, Not Be Creepy: VidCon

Data is crucial to building relationships with viewers online, but use it badly and customers will feel like they're being stalked.

Short Cuts

Video: Are OTT Providers Fishing in the Wrong Pond?

Google's Serge Kassardjian, Whistle Sports' Brian Selander, and Recurly's Dan Burkhart discuss the challenges of differentiation in the OTT services market.

Video: How Acorn TV Grew Subscriptions Across Platforms

RLJ Entertainment's Titus Bicknell describes how Acorn TV used an innovative strategy for adapting long-tail marketing to identify revenue streams in a broader assortment of niche content markets.

Industry News

Imagine Communications Provides SNJ Today with Integrated Ad Management and Playout Solution

LandmarkOSI, tightly integrated with Versio automation and playout, manages ad sales and program scheduling across four separate media channels

Kudelski Group Acquires Watermarking Leader NexGuard Labs BV

The Kudelski Group announced today the acquisition of 100% of NexGuard Labs BV (formerly Civolution BV), a leader in digital content watermarking solutions.