June 20, 2022

Online Video News

Pay TV Fighting Decline With OTT Offerings: PwC Report

While pay TV revenues are down overall, as cable companies step up as OTT aggregators. That's one of the notable findings in the new Global Entertainment & Media Outlook report from PwC.

Innovid Launches New Cross-Platform TV Measurement Service

InnovidXP is driven by more than one billion TV impressions daily and delivered to more than 95 million households, tied to an ad-serving footprint representing 88% of U.S. connected TV homes.

Comcast Report Suggests Advertisers Spend Up To a Third of Their Budget on CTV

Advertisers are advised to use a combination of tactics to achieve their goals: Reach more potential buyers with traditional data-driven TV and then use addressable advertising as a tactic to reach those more likely to buy sooner.

Industry News

BuyDRM To Provide KeyOS Multi-DRM Platform for Free Ad-Supported Streaming Platform Samsung TV Plus

FAST and AVOD Services Positioned for Growth

Streambox Supports Blackmagic Design’s Capture and Playback Devices For Encoding and Decoding with DaVinci Resolve Studio

Blackmagic Design today announced that Streambox has integrated its Spectra and Iris software streaming encoding and decoding solutions for use with Blackmagic Design’s family of UltraStudio and DeckLink capture and playback devices.

Haivision Introduces SRT Protocol Support to Aviwest Video Contribution Solutions

Broadcast customers now have greater flexibility for live broadcast contribution with Aviwest mobile video transmitters supporting SRT as part of the complete Haivision product portfolio