July 29, 2019
                
                        
        
            Online Video News
    
        
            Longer Instagram Stories Are Stronger Performers Says Conviva
        
        
            
                
                    25 Jul 2019
        
        
            The study finds a direct correlation between Story length and reach, with longer Stories doing better. Stories with 15 to 25 frames enjoy the best reach.
    
        
            Minute.ly Takes $8M in New Funding, Plans Global Expansion
        
        
            
                
                    25 Jul 2019
        
        
            With total funding now reaching $12M, Minute.ly will continue developing AI-driven video editing and curation tools, promoting them in new markets. 
    
        
            Where's the 4K? Consumers Don't Know How to Find 4K Video
        
        
            
                
                    23 Jul 2019
        
        
            Plenty of consumers have televisions that support 4K, but viewers don't know where to find UHD content—even when they have access to it through paid services.
    
                    
                        
        
            Featured Articles
    
        
            How to Convert Live Video Viewers Into Customers
        
        
            
                
                    25 Jul 2019
        
        
            In today's mobile-first world, live video lets brands connect directly and instantly with their social media followers. This article explains how to increase the ROI of live video, turning viewers into customers. 
    
        
            Review: Grown Up Microsoft Stream Is Ready for Business
        
        
            
                
                    23 Jul 2019
        
        
            Once an underfeatured and clumsy beta release, enterprise video platform Microsoft Stream is now an excellent solution for companies that rely on Office 365.
    
        
            Discover the Six FFmpeg Commands You Can’t Live Without
        
        
            
                
                    22 Jul 2019
        
        
            Anyone who does performance or benchmark testing, please take a look: The six commands in this article help with essential tasks that crop up in any studio or encoding facility. 
    
                    
                        
        
            Short Cuts
    
        
            Video: In a Crowded Market, How Can OTT Services Compete?
        
        
            
                
                    26 Jul 2019
        
        
            XUMO SVP Stefan Van Engen and MAD Perspectives' Peggy Dau discuss the challenges of OTT offering differentiation in this clip from an OTT Leadership Summit panel at Streaming Media East 2019.
    
        
            Video: Key Considerations for a Viable OTT Offering
        
        
            
                
                    24 Jul 2019
        
        
            Fandango VP Product Greg Ferris discusses the importance of understanding the target user in developing an OTT offering in this clip from an OTT Leadership Panel at Streaming Media East 2019.
    
                    
                        
        
            Blog
    
        
            Trouble Ahead: Netflix's Bad Quarter Could Turn Into a Bad Year
        
        
            
                
                    18 Jul 2019
        
        
            The constant drip, drip, drip of bad news for the SVOD leader has taken its toll, and viewers are leaving en masse. Suddenly the giant doesn't look so powerful.
    
        
            If TV Watching Goes Social Is it Still Passive Entertainment?
        
        
            
                
                    17 Jul 2019
        
        
            We all know that hours of passive boob tube watching aren't good for our bodies and minds. But what if we're active viewers? Is there a safe way to binge?
    
                    
                
        
            Industry News
    
        
            Netflix and HBO produce the most critically acclaimed original TV shows
        
            The picture changes when looking at their complete catalogue of original shows
    
        
            Fubo Sports Network Launches on Smart TVs
        
            fuboTV’s Free 24/7 Linear Sports Channel Now Available on Samsung TV Plus, LG Channels Powered by XUMO
    
        
            Parks Associates: 39% of US Broadband Households Own a Streaming Media Player
        
            Installed base of Amazon and Roku streaming media players is three times greater than competition