October 23, 2024

Blog

Boosting Ad Fill Rates with Advanced Ad Prefetching: A Solution Overview

In the fast-paced world of digital advertising, optimizing the delivery of ads is critical to maintaining user engagement and maximizing revenue. When dealing with high-traffic volumes, the risk of missed ad insertions due to server overload or request throttling becomes a real challenge. Enter advanced Ad prefetching, a proactive approach designed to streamline ad insertion and improve ad fill rates during live streaming.

Unlocking the Future of Multichannel Advertising for SMBs by Tapping into Spanish-Speaking Audiences

Matt Robles, VP of Product at Frequence, highlights the significant opportunity for SMBs to grow by targeting the U.S. Spanish-speaking population, which boasts over 60 million individuals and a buying power exceeding $2 trillion. Successful engagement with this demographic requires more than translation—it demands an omnichannel approach that incorporates cultural nuances, offering seamless, personalized advertising across different platforms.

Industry News

Witbe Launches New Virtual NOC

Witbe’s New Remote Eye Controller Update Empowers Video Service Providers to Remotely See, Control, and Monitor Their Services on Any Real Device

Witbe Expands Automated Video Testing Support for MEA Providers With New Dubai Location

DUBAI, United Arab Emirates — Oct. 15, 2024 — Witbe (Euronext Growth - FR0013143872 - ALWIT), a worldwide leader in automated testing and monitoring technology for video service providers, today announced that the company is expanding its presence in the

Frequency expands Managed Channel Services to Europe at MIPCOM 2024

Today at MIPCOM, Frequency announces the expansion of its Managed Channel Services to the European market, supporting content owners and rights holders as they seize the growing opportunity in FAST TV. Frequency MCS offers an all-inclusive suite of s

Cloudinary Unveils Enhanced API-first DAM Platform

Cloudinary's AI-powered DAM Delivers Seamless End-to-end Image and Video Lifecycle Management and Automation, Eliminating Complex Workflows and Accelerating Time to Market from Days to Minutes

FAST FAQs: Launching a FAST Channel

Free Ad-Supported Streaming TV (FAST) has emerged as a game-changing opportunity for content owners to monetize their libraries while reaching a global audience. But what does it take to launch your own FAST channel? Here, we’ll address key questions abou