February 14, 2024

Short Cuts

How Streaming Channels Can Attract Programmatic Advertisers

With 55-60% of advertising dollars flowing to Amazon, Meta, and Google, streaming services need to be strategic and deliberate in how they differentiate their offerings not just to audiences but to the brands that support them. In this clip from Streaming Media Connect, ESHAP's Evan Shapiro and Atmosphere TV's Lana LoRusso discuss the challenges to stay ahead of the market in the competition for ad dollars and the creative way Atmosphere TV positions its sound-optional venue-based platform to attract ad agencies.

Blog

How Open Caching is Enabling Broadcast-Scalable Streaming Success

Rachel Kahana Samet of Qwilt discusses how open caching enables broadcast-scalable streaming success, especially for live sports broadcasting.