November 16, 2022
                
                        
        
            Blog
    
        
            Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues
        
        
            
                
                    14 Nov 2022
        
        
            Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.
    
                    
                
        
            Industry News
    
        
            Matrox Video Now Shipping ConvertIP for SMPTE ST 2110 Monitoring
        
            Featuring multiple connectivity options, uncompressed and JPEG-XS support, a fanless design, and NMOS control, ConvertIP Series offers broadcasters maximum flexibility and reliability to confidently display ST 2110-20 and ST 2110-22 signals on HDMI or SDI
    
        
            Qumu Launches Qumu Live
        
            Suite of Managed Live Streaming and Production Services Eases Reliable Delivery of Broadcast-Quality Streamed Video for Live, Virtual and Hybrid
    
        
            Haivision Launches its Fourth Annual Broadcast Survey
        
            Haivision Launches its Fourth Annual Broadcast Survey
    
        
            LiveSwitch Selected as an Akamai Qualified Computing Partner
        
            The LiveSwitch and Akamai partnership makes WebRTC’s capabilities easily available to Akamai customers.